Investors SMB Enterprise
GTM Motion:
Enterprise

April 2026 — $40–600M Revenue Companies — Internal

$40-600M
Company Revenue
$100K+
Target ACV
6-12 wk
Sales Cycle
VP Ops / CFO
Buyer
100-5,000
Employees
2-4 Loops
Land Product
The Market You Already Have

Your pipeline data tells the story. 572 companies in the $40-600M band, 1,714 decision-maker contacts, and 98% actively hiring — which means they're growing, have budget, and are feeling operational pain.

572
Qualified Accounts
$115M
Avg Revenue
783
Avg Employees
1,714
Contacts (VP+)

Vertical concentration:

VerticalAccounts% of PipelineWhy It Fits
Construction22038%Multi-site project-based, margin-sensitive, massive deployment capex
Facilities8515%Recurring service contracts, territory optimization, cost-to-serve variance
Security438%Multi-location installs, equipment + labor bundles, competitive density
Consumer Services315%Franchise-like expansion patterns, location-level P&L visibility
Telecom265%Infrastructure rollouts, capex-heavy, regulatory complexity
Ideal Customer Profile

Buyer map — multi-thread required:

RoleCares AboutEntry Point
VP OperationsDeployment efficiency, crew utilization, territory coveragePrimary — owns the deployment decision
CFO / VP FinanceMargin protection, capex allocation, bad deployment write-offsEconomic buyer — signs the check
VP Sales / CROQuote speed, win rates, pipeline visibilityChampion — benefits from faster quoting
CEO / PresidentGrowth without margin erosion, competitive positioningExecutive sponsor — break ties
Sales Process
  1. Account research & scoring. Use Allometry's own platform to score target accounts. Pull hiring data, geographic footprint, competitive landscape, and public financial signals. Prioritize accounts with active expansion + hiring in field roles. Build a 1-page account brief before outreach.
  2. Multi-thread outbound. Hit 3+ contacts per account simultaneously: VP Ops (pain owner), CFO (budget holder), VP Sales (champion). Personalized email referencing their specific expansion activity. LinkedIn engagement on their company content. Goal: at least one reply per account.
  3. Executive discovery (30 min). Qualify on: annual deployment capex, number of expansion decisions per quarter, worst deployment failure story and its dollar impact, current process for go/no-go decisions. If expansion decisions are made in Excel or by committee gut feel — they're qualified.
  4. Technical demo on their data (45 min). Pull their actual service area. Score a recent deployment decision retroactively. Show them the EV comparison: here's what you deployed vs. what the data would have recommended. Quantify the delta. This is the moment the deal becomes real.
  5. Proposal & business case (1 week). Generate a deployment intelligence business case: projected margin improvement, bad deployments avoided per year, quoting acceleration. Tie ROI to their specific numbers. Frame as 10-20x ROI on $100K investment.
  6. Negotiation & close. Land with 2-4 loops at $100K+ ACV. Annual contract. Design partner pricing for first 10 enterprise logos (up to 30% below list). Expansion to full OS baked into the commercial terms with pre-negotiated rates.
ABM Playbook

Enterprise is account-based, not volume-based. You're working 50-75 accounts at a time, not 500. Every touch is personalized. Every account has a plan.

Tier 1
1:1 ABM — Top 20 accounts. Custom account briefs. Personalized landing pages. Direct mail to VP Ops. LinkedIn ads targeting their employee base. Warm intros through industry connections. Goal: meeting with 15 of 20 within 60 days.
Tier 2
1:Few ABM — Next 50 accounts. Vertical-specific messaging (construction, facilities, security). Cluster accounts by shared pain points. Webinar invites, case study sends, multi-touch sequences. Goal: 20+ meetings per quarter.
Tier 3
1:Many ABM — Remaining 500 accounts. Automated sequences with dynamic personalization (company name, vertical, hiring signals). Content-led nurture. Warm up for future quarters. Goal: build awareness, capture inbound.

Channel mix for enterprise:

ChannelMotionAccounts Covered
Cold email (personalized)3-5 contacts per account, custom per role, reference specific expansion activityAll tiers
LinkedIn (exec engagement)Engage with their content, connection requests with value-add, voice notes to VPsTier 1 + 2
Industry eventsAHR Expo, ISC West, NFPA, ENR conferences. Speaking slots + targeted meetingsTier 1
Partner channelEquipment distributors, PE operating partners, industry consultants who advise these companiesTier 1 + 2
Content & thought leadershipDeployment economics reports, vertical benchmarks, bad deployment cost studiesAll tiers
Deal Architecture

Enterprise deals need a deployment-first commercial structure. The product maps to loops, and the pricing maps to deployment complexity.

PackageLoopsACVUse Case
Starter Enterprise2 loops (Price + Deploy)$75-100KQuoting automation + location intelligence. Fastest time to value.
Full Deploy OS3-4 loops$100-150KAdd Expand (outbound ABM) or Govern (governance). Full deployment decision workflow.
PlatformFull OS + API$150K+White-label or deep integration. For companies with 1,000+ deployments and custom workflows.

Design partner incentive: First 10 enterprise customers get up to 30% below list pricing, locked for 2 years. In return: monthly product feedback sessions, logo rights, case study participation, and 2 reference calls per quarter. This is how you build the enterprise proof layer fast.

Funnel Targets
75
Active Accounts
25-30
Meetings / Qtr
8-12
Proposals / Qtr
3-5
Closes / Qtr

Revenue math: 3-5 enterprise closes per quarter at $100K ACV = $300-500K ARR per quarter. 12 enterprise customers in year 1 = $1.2M ARR from enterprise alone. Blended with SMB motion, total year 1 target: $1.5-2M ARR.

Conversion assumptions: 40% of Tier 1 accounts take a meeting (high personalization). 35-40% of meetings advance to proposal. 30-40% of proposals close. Average deal cycle: 6-12 weeks. Faster than typical enterprise because the buyer is an operator, not IT — and the ROI case is concrete (avoided bad deployments).

Why Enterprise, Why Now