Allometry — GTM Motion: Investors

GTM Motion:
Investors

April 2026 — Pre-Seed Fundraise — Internal

$1M

Target Raise

$6M

Post-Money Cap

SAFE

Instrument

$50-250K

Check Size

4-6

Target Investors

14 mo

Runway

01

Investor ICP

Tier 1 — High-conviction targets

Profile	Why
Pre-seed / seed funds ($10-50M AUM)	Right check size, fast decisions, hands-on value add
Vertical SaaS operators	Understand deployment businesses, can validate TAM thesis
Ex-founders in construction / field services	Domain conviction, operator networks, warm intros to pipeline
Quebec / Canadian micro-VCs	Design partner proximity, tax credits, regional ecosystem

Tier 2 — Strategic angels

Profile	Why
Revenue ops / CPQ executives	Category credibility, future advisory board
Multi-site operators (HVAC, security, facilities)	Can become customers + refer pipeline
AI infra angels	Validate agentic architecture, technical signal

02

Core Narrative

The pitch is category creation, not competition. No one owns deployment intelligence. CRMs track accounts, ERPs track costs, FSMs track trucks — nobody tells a $100M contractor whether a specific deployment will be profitable before capital is committed.

One-liner: Allometry is decision infrastructure for deployment businesses — scoring every expansion opportunity before capital is committed. 4 design partners signed in 30 days, $100K+ ACV target, no direct competition.

Key proof points to lead with:

4 design partners closed in 30 days from cold outbound — before fundraise
Solo founder built full product — platform, site, pipeline, sales all shipping
$12B+ TAM across 100K+ deployment-driven companies in NA with zero incumbent
572 qualified accounts identified at $40-600M revenue, actively hiring — warm pipeline from day one
Dogfooding the platform to run its own GTM — strongest product signal possible

03

Channels & Sequence

Week 1-2

Warm network activation. Reach out to 1st-degree connections with investor overlap. Antler network, founder communities, ex-VC contacts. Goal: 10 warm intros to Tier 1 funds.

Week 2-4

Cold outbound to funds. Target pre-seed funds investing in vertical SaaS, AI agents, or construction tech. Personalized emails referencing their portfolio companies. LinkedIn DMs to partners. Goal: 20 first meetings booked.

Week 3-5

Content signal. Publish the investment memo and pitch deck as gated assets. LinkedIn posts on deployment economics, EV scoring, category creation thesis. Goal: inbound interest from 5+ angels.

Week 4-8

Close momentum. Create urgency with rolling close. First $250K commits anchor the round. Weekly investor updates showing pipeline growth and product velocity. Goal: round closed or 80%+ committed.

Channel mix:

Channel	Action	Volume
Warm Network	Personal emails, intro requests, 1:1 coffees	30-40 intros
Cold Outbound	Personalized emails to GP/partners at target funds	50-80 emails
Content LinkedIn	Founder story, category thesis, traction updates	2-3x/week
Event Demo Days	Antler demo day, local pitch events, virtual showcases	2-3 events

04

Objection Map

Objection	Response
"Solo founder risk"	Product is live, 4 design partners signed, full stack built solo. First hire is post-close — capital efficiency is the feature, not a bug.
"SMB can't pay $100K"	Target is $40-600M companies, not SMB. Avg revenue $115M. $100K is 0.09% of revenue — rounding error for a tool that prevents $2M bad deployments.
"CRM/ERP will add this"	They track accounts, not locations. Deployment intelligence requires address-level scoring with margin + ops + competitive data. Different data model, different buyer.
"Too early / no revenue"	$30K design partner run rate before raise. 4 signed contracts. This is pre-seed — the bar is founder + product + early signal. All three are here.
"Market too niche"	100K+ deployment companies in NA. $12B+ TAM. HVAC alone is $35B. This is horizontal infra that looks vertical at first — same as Veeva, Procore, ServiceTitan.

05

Funnel Targets

100+

Investors Contacted

30-40

First Meetings

12-15

Second Meetings

4-6

Checks Written

Conversion assumptions: 30-40% of outreach converts to first meeting. 40% of first meetings lead to follow-up. 30-40% of follow-ups convert to commitment. Rolling close with no lead investor requirement — SAFE allows stacking.

06

Collateral Stack

Asset	Purpose	Status
Pitch Deck	First meeting — 12-slide narrative, live demo link	Live
Investment Memo	Deep-dive for serious prospects — sent after first meeting	Live
Product Demo	Live walkthrough of platform — EV scoring, quoting, deal room	Live
Data Room	Financials, cap table, design partner contracts, technical architecture	In Progress
Customer References	Design partner intros for diligence calls	Live