ABM told you who. CPQ told you how to price it. Neither told you whether the account is worth winning. Allometry fuses them into one continuous score per account, per address.
ABM stops at identification. CPQ stops at the quote. Neither was built for a business where margin varies by address. Asset-heavy operators need both to collapse into one continuous commercial underwriting decision — per account, per location, every day.
The Pulse that projects margin potential for a target account is the same Pulse that enforces margin floor on a quote. One model, two surfaces. Realized margin from closed quotes retrains the prospect scorer. Outcomes compound.
Score the prospect. Margin projection per address.
Enforce margin floor. Quote underwrites the decision.
One score, two surfaces, continuous loop.
This is what the Pulse does per account. Same scorer runs across pre-sale targeting and in-sale pricing. Both update each other in real time.
Built for SaaS. Physical deployment has been too messy — too many cost inputs, too much variance per location. Proposal gen + price rules doesn't extend naturally into account-level EV modeling.
Built for lead-gen. Firmographic fit + intent signals were enough when every won deal had similar unit economics. Margin was downstream of sales, not a targeting input.
Workflow tools. Record what happened, don't underwrite what should. Execution is their center of gravity — commercial underwriting isn't their DNA.
Back-office. Month-end truth, not real-time decisions. Built to record, not to underwrite. Too slow to govern a live commercial decision.